Marin Ištvanić on Whitelisting, Creative Diversification & Funnel Alignment

In this part of his talk, Marin Ištvanić shares how to maximize results from influencer whitelisting and creative testing at scale.
💡 Key Takeaways:
Whitelisting Done Right:
🔹 Run influencer ads without cluttering their feed.
🔹 Negotiate trial usage rights (7–14 days) before extending.
🔹 Some influencers get $5K–$10K monthly, but Marin scales $200K+ from their content.
Creative Diversification:
🔹 Facebook confirms — creatives, not audiences, unlock scale.
🔹 Repurpose a winning script into 5–20 ad variations.
🔹 Match creatives to demographics (male vs female, cultural variations, etc.).
Full Funnel Alignment:
✅ Ad copy matches the video.
✅ Video matches the landing page.
✅ Landing page speaks directly to the target audience (e.g., male vs female messaging).
👉 The result? Higher conversions, stronger engagement, and consistent scale across multiple audiences.

#MarinIstvanic #facebookads #whitelisting #influencermarketing #creativestrategy #mediabuying #performanceMarketing #ecommercemarketing #funneloptimization #affiliatemarketing